Praxishandbuch Digitale Bibliotheksdienstleistungen: Strategie und Technik der Markenkommunikation
Frauke Schade, Johannes NeuerThere has been an unmet need for theoretical and practical strategies and models directly relevant to market-oriented and customer-oriented digital library services. This book fills this gap, describing the basic principles and major challenges of marketing digital library services, and uses best-practice examples from academic and public libraries as well as from commercial providers.
Godina:
2016
Izdavač:
De Gruyter Saur
Jezik:
german
Strane:
452
ISBN 10:
3110346559
ISBN 13:
9783110346558
Fajl:
EPUB, 12.48 MB
IPFS:
,
german, 2016
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