Praxishandbuch Richtige Lobbyarbeit für Bibliotheken
Claudia LuxThis practical handbook is the first to extensively present the principles (the internal and external perception of libraries, various political levels, the definition of lobby work versus marketing) and the practice of lobby work for libraries (goals, strategies, partners, competitors). It describes both successful and failed examples of lobby work with extensive explanations.
Godina:
2022
Izdavač:
De Gruyter Saur
Jezik:
german
Strane:
393
ISBN 10:
3110673746
ISBN 13:
9783110673746
Fajl:
EPUB, 5.92 MB
IPFS:
,
german, 2022
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